Essential Oils | Lifelines

CHALLENGE:

Design an essential oil system that feels distinctive, tactile, and emotionally expressive across scents, sizes, and seasonal iterations, while maintaining a cohesive family look across 7.5 ml and 3 ml bottles. Each bottle needed strong shelf impact, clarity, and premium detail at a small scale.

PROCESS:

The bottles were developed as an integrated material and graphic system, with a custom precision dropper cap texture adding a tactile cue and gem-toned glass colors differentiating scents while remaining cohesive across both sizes. Graphics were designed to work with glass color, scale, and curvature for clarity at a small format. Holiday editions expanded the system with pearlescent bottles featuring screened, wraparound graphics and scent-driven shrink-wrapped bottles that use color and imagery to express fragrance character, ensuring each iteration feels intentional, collectible, and sensorial.