Lifelines

As Design Director at Lifelines, I led all packaging design across the brand, owning concepts from initial idea through production. I built cohesive product and packaging systems that balanced visual impact, usability, and emotion, ensuring every detail supported Lifelines’ mission of stress relief. Working closely with cross-functional partners and global vendors, I translated creative intent into production-ready solutions while maintaining consistency, quality, and a strong point of view across a growing portfolio.